TY - BOOK AU - Penenberg, Adam L. TI - Viral loop : : from Facebook to Twitter, how today's smartest businesses grow themselves SN - 1401323499 AV - HF5415.1265 .P46 2009 PY - 2009/// CY - New York : PB - Hyperion KW - Electronic commerce Marketing KW - Online social networks Economic aspects KW - Viral marketing ER -